If you are looking to sell a product or service through a business website, you have about one minute to capture the attention of any visitor who lands on your page. If you are not able to get them to stick around, they are unlikely to ever visit your site again.
One of the ways that you can capture your visitor’s interest is by creating an animated explainer video that will be featured on your homepage. This animated explainer video should offer something valuable to potential customers about the service or product you sell.
There are a couple of things that you want to accomplish with the explainer video you feature on your homepage. First, you want valuable information to be presented that will establish you as an authority in your field. For example, if you own a shop where clients bring their car to have their oil changed, the video should offer solid information about how often a person should have the oil changed in their car.
Second, you want your brand to be memorable. It is not likely that a visitor will make a purchase the first time they visit your site. They are likely to look at several sites when making a decision. After they have gathered information, you want your service or product to pop into their mind first. Establish your brand in the video and make it memorable.
The Draw Shop specializes in marketing videos for businesses in many industries.