The internet has changed the way people shop. Today, the majority of people will perform online research before making a purchasing decision, which starts with an internet search. Roughly 75% of people don’t move past the first page of search results. Therefore, having high rankings in search engine results can make a huge difference for your business. Learn more about how SEO services in Jacksonville, FL can help your business.
What is SEO?
Search engine optimization (SEO) is the process of optimizing a company’s online presence to get the most visibility.
SEO starts on your corporate website and extends to business pages, social media accounts, and more.
On-page SEO involves the content your website puts out online. Your website should include keywords and phrases people may search when they need your services. Ideally, some of these keywords will be in the headers. Since a dormant website can look bad to search engine algorithms, it’s also helpful to constantly update and add to your website, including long-form blog posts. The blog posts should consider the reader’s intent and provide more value to the reader than similar content released by competitors.
You must allow your website and each of its landing pages to be found by Google in order to appear in search engine results. Additionally, you need to add a meta title and meta description for each page.