What is search engine optimization (SEO), and why does it matter for businesses?
The short answer is that it’s a marketing technique aimed at search engines. It improves your ranking in search engine results pages (SERPs), giving your brand greater visibility over your competitors and establishing it as an authoritative source within your industry.
To take advantage of SEO, however, you’ll need to know the tricks of the trade. Here are just a few things that local SEO services in Fresno, CA will tell you.
Keywords
Keywords are the cornerstone of SEO. They come in both short- and long-tail versions. For example, if you’re a fruit vendor, your keywords can range from “fruit” to “apples and oranges” to “fresh produce for cheap in Fresno, California.”
Alt Text and Meta Descriptions
These are two ways to increase the density of your keywords without bogging down your content with repetitive phrasing. You can basically hide them within your code or your web marketing.
Use Inbound Links
Inbound links, also called internal links, are links that lead to your own website. This is a good thing in the eyes of search engine algorithms since it makes your site seem like a trusted source that’s receiving a lot of traffic. Use links along with keywords to maximize your SEO.
Search engine optimization isn’t just a fad. It’s a legitimate and oftentimes very necessary marketing technique for your business’s online success. To learn more about local SEO services in Fresno, CA, get in touch with DIWL Agency LLC at diwlagency.com.
