To the beginning business owner, SEO is getting the business name out there so people will visit the site. While that has verity, search engine optimization is much more than just keywords. Beginning business owners rarely have time to understand all that SEO encompasses, much less do it. That’s where SEO services in Miami, FL, enter the picture. The professionals have the time, but what’s SEO all about?
Quality Websites
Search engine bots crawl the web looking for certain things. You can have pages filled with relevant keywords, grammatically correct content and properly spelled words, but the bots will pass you by. Why? Search engines list several things in their “quality” requirements, one of which is link building. Why is it important?
Authority
The presence of links on your website tells search engines that yours is an authoritative site. To do that, the business owner has to establish authority. He must be the last word on the subject. He has to be Google because everyone goes to Google to learn.
Linking to an authoritative website gives your website quality in the eyes of search engines. Visitors will link back to your site, which will increase visitors. The length of time spent on the website also establishes authority. SEO services in Miami, FL, will manifest the links so that the search engines will see it. Your page will rank higher.
E-A-T
Authoritative links to any website make that website, in the eyes of search engines, expert, authoritative, and trustworthy, or E-A-T. Sites that don’t have this reputation get passed over by search engines. SEO services in Miami, FL, build up links linking back to your website from other authoritative sites. This adds to the reputation of your own website. You might not be Google just yet, but your website will stand out from the others.
Our professionals at Rocket SEO will be happy to help you. Check out the services we offer at URL or call us to learn more.
