Advertising goes beyond paying for a few ads or putting up a sign or billboard for your business. Done with the right tools and through a suitable medium, you’ll find it easy to capture your target market’s buying interest.
The question, though, is how to find the medium that’s right for your brand and business. Here are a few things to help you arrive at the best decision possible:
Know your audience
What kind of audience do you have? What will they respond to the best? Do you think a programmable LED message board is going to appeal to them or would an old-school sign board do more in terms of capturing and holding their interest? At least long enough to get them to the door of your business?
Determine your budget
This one’s a no-brainer. You’ll need to be smart and practical when you choose a medium especially if you haven’t got unlimited advertising dollars to spend. That’s why going for the right medium counts. If you don’t have plenty of cash to throw around, then it’s best that you make your advertising attempts count. That way, you’ll get excellent value for your money.
Message
What do you want to say to your customers? Do you have a new product to launch and want to make sure your target market knows about it? Do you have offers or discounts for items on sale? Maybe you just want to send out a message to reiterate the values and principles your brand and business stands for, says Forbes. Figure these out quick. That way, you can present those messages in a way that will completely engage and build a deeper connection with your audience.
Before you go ahead and install a programmable LED message board in your restaurant, hotel, gas station or business make sure you factor these three things in.
