SEO is essential to the growth and success of your organization. Integrating SEO into your marketing strategy will bring in more customers, improve your brand reputation, and raise your rankings on the SERPs. Before you hire one, here are five things to look for.
Specialization
Not all SEO firms are the same. Some specialize in local SEO. Others have more experience in onsite page optimization. Think about your online marketing goals. Find a local SEO agency in the San Francisco Bay Area that can provide the support you need to achieve those goals. They must have the specialization, experience, and skills to pull that off.
Reputation
What is the company’s track record? Can they deliver the results they promise? Have they optimized their site for search and mobile? Do your homework. Are there any instances when the company was involved in a scandal or negative incident? If that’s been the case, take a step back from your hiring decision and review your options.
Resources
Do they have the tools and resources to help you? Do they know technical SEO, rank tracking, and analytics besides local SEO? Will they optimize your pages for mobile audiences? If your pages aren’t optimized for mobile consumption, you’re missing out on a vast market. Fix that mistake right away. Hire an SEO team to ensure your pages are mobile-friendly.
Process
Ask about the company’s process. A skilled SEO team member should have no problems walking you through every step. If that’s not the case, and there are apparent gaps in the process, that could be a red flag. Heed those warnings, so you don’t hire a dodgy service provider.
Changes
Discuss your online marketing approach with the SEO company. What are their suggestions? How will they improve your marketing strategy with SEO? Will they pinpoint weaknesses in your process and offer solutions?
Contact Cyrusson Inc for more details.
