If you’re trying to figure out the cost of an outdoor billboard in your area, it’s better to understand various factors that can impact the overall price. Understanding these factors is important because it helps business owners analyze if they’re getting a good deal on their marketing budget.
The three most important factors affecting the prices of billboards In Oklahoma City are circulation, demographics, and impressions. Let’s take a closer look at each of these factors:
Circulation:
Any billboard ad in a high traffic location will cost more than other locations. The circulation is defined as the total volume of the traffic that passes the billboard. Please keep in mind that the circulation doesn’t take into account the engagement rate. It means that a passerby can just pass the billboard without even looking at it; instead, circulation has to do with the amount of traffic.
Demographics:
The cost will also depend on the demographics, which can include a breakdown by age, gender, and income. For instance, a billboard erected in a high-income neighborhood may be costlier than a similar billboard in another neighborhood. Similarly, an outdoor ad near a youth hostel may be more expansive than a similar ad placed near the hospital because the potential target of an ad near the hostel is young people.
Impressions:
The number of times and the total time that the ad is visible also determine the cost. An ad near the traffic light will be costlier than an ad on a highway because there is more time for the passerby to interact with the ad visible at the traffic junction. Similarly, a blip billboard that can advertise ads from multiple brands will cost based on the number of blips per advertiser.
If you need billboards in Oklahoma City, contact Lindmark Outdoor Media at Sitename.